Christopher Ward of London is the English watchmaker with the simple aim of wanting to make Swiss Made luxury watches available to everyone...
To achieve this we have inverted the usual business model used by brands such as Breitling, Tag Heuer and Omega. The manufacturing costs of our watches may be similar to theirs but that’s where comparisons end.
Our competitors spend millions in the creation of “brand halos” around their watches through multi-national advertising campaigns, high profile sponsorships and celebrity endorsements. Marketing is, of course, an important part of any business but when the cost of marketing runs to many times the cost of the product, as is often the case in the luxury watch industry, it seemed to us, to quote the bard, that “something is rotten in the state of Denmark.”
Our marketing spend as a percentage of the watch price is a fraction of our competitors and we may not, therefore, reach as many people as quickly as our competitors, but when we do we seem to delight more often than not - and if you do see Brad Pitt wearing a Christopher Ward watch at least you'll have the satisfaction of knowing he paid for it himself!